The Magnificent 7: Why Yesterday’s Winners May Not Be Tomorrow’s Champions

Financial advisers are facing intense pressure from clients: should portfolios be loaded up on the Magnificent 7 stocks (Apple, Microsoft, Amazon, Alphabet, Meta, NVIDIA, and Tesla)?

These tech giants have delivered spectacular returns and now dominate America’s largest companies. Clients’ friends are bragging about gains, financial media breathlessly covers every earnings report, and the fear of missing out is palpable.

But financial lessons tell us to look beyond the headlines and recent performance – and market history suggests this caution is warranted.

The Illusion of Permanence

When we look at today’s market leaders, it’s easy to assume they’ll remain on top indefinitely. These companies have massive cash reserves, dominant market positions, and appear to be shaping our technological future. But market history tells a different story.

Consider this statistic from Dimensional Fund Advisers’ analysis: of the 10 largest US companies in 1980, only three made it to the top 10 by 2000.[1] Even more striking, none of those 1980 giants appears in today’s top 10. Companies like IBM, AT&T, and Exxon – once considered unassailable titans – have been replaced by an entirely new generation of market leaders.

Source: Dimensional - Click for full information

This is more than trivia; it’s a fundamental lesson about impermanent market dynamics that should inform every portfolio decision.

Research from the Centre for Research in Security Prices demonstrates that market leadership is far more transient than most investors realise: In 1980, six of the 10 largest companies were energy firms.[1] Today, technology dominates. This wasn’t gradual. It was a wholesale transformation driven by innovation and shifting economic fundamentals.

This pattern should concern anyone betting that today’s technology concentration will last for decades. Seemingly unstoppable industries may face disruption from sources we cannot yet imagine.

Technological advancement doesn’t benefit only technology companies. Throughout history, firms across all industries have leveraged new technologies to innovate and grow. The internet didn’t just create wealth for internet companies; it transformed retail, finance, healthcare, and virtually every sector.

Similarly, McKinsey research suggests AI adoption could add trillions in value across all economic sectors, not just technology.[2] A pharmaceutical company using AI for drug discovery or a manufacturer deploying advanced robotics may deliver returns that rival pure-play tech stocks – anything is possible at this stage.

The Case for Diversification

Modern Portfolio Theory, developed by Nobel laureate Harry Markowitz, demonstrates that diversification is the only “free lunch” in investing – it reduces risk without necessarily sacrificing returns.[3]

Diversification doesn’t mean avoiding the Magnificent 7 per se. These companies earn their market positions through genuine competitive advantages. It does mean resisting the temptation to overweight them simply because they’ve performed well recently. A diversified portfolio allows participation in current market leaders while maintaining exposure to companies and sectors that may emerge as tomorrow’s giants.

Remember, many of today’s Magnificent 7 were relatively small or didn’t exist 25 years ago. The next generation of market leaders is likely being built right now.

Working with a financial adviser can help you recognise and combat recency bias – this is the tendency to assume recent trends will continue indefinitely. Behavioural finance research shows this cognitive bias often leads to poor investment decisions.[4] And as any adviser worth their salt will be able to tell you, the Magnificent 7’s impressive performance creates a psychological pull to buy more of these stocks – but this often means buying high and taking concentrated risk precisely when valuations are stretched.

Instead of chasing performance, you need to stay focused on your long-term goals. Maintaining discipline around portfolio construction through regular rebalancing forces you to trim any areas that have grown over-large, so you (or rather, your financial adviser) can redeploy capital to areas that may offer better prospective returns.[5]

The Path Forward

Market history doesn’t repeat itself, but it often rhymes. While predicting which companies will lead markets in 2040 or 2050 is impossible, the leaders of the pack will certainly change. New technologies, business models, and companies will emerge, and the current leaders may become footnotes in global markets history.

A globally diversified portfolio positions you to benefit from these changes, rather than being hurt by them. They participate in today’s success stories while remaining open to tomorrow’s opportunities.

The Magnificent 7 have earned their place among America’s largest companies through innovation and execution. But despite how tempting they are, the best course of action isn’t to chase yesterday’s winners or follow the herd – it’s to build resilient portfolios that serve your unique needs.

Building a plan that can weather change (while capturing opportunity wherever it emerges) requires diversification, discipline, and a healthy respect for the lessons of market history. If that sounds daunting, try arranging a chat with your local, fiduciary financial adviser to discuss what your first steps might be – it’s a better use of your time than tracking Magnificent 7 performance, anyway.

Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 429

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References

1. Dimensional Fund Advisers. (2024). “Will the Magnificent 7 Stay on Top?” *Dimensional Quick Take*, using data from the Centre for Research in Security Prices (CRSP) and Compustat, University of Chicago.

2. McKinsey Global Institute. (2023). “The Economic Potential of Generative AI: The Next Productivity Frontier.” McKinsey & Company.

3. Markowitz, H. (1952). “Portfolio Selection.” *The Journal of Finance*, 7(1), 77-91.

4. Kahneman, D., & Tversky, A. (1979). “Prospect Theory: An Analysis of Decision under Risk.” *Econometrica*, 47(2), 263-291.

5. Buetow, G. W., Sellers, R., Trotter, D., Hunt, E., & Whipple Jr, W. A. (2002). “The Benefits of Rebalancing.” *Journal of Portfolio Management*, 28(2), 23-32.

When Geniuses Get Burned: A Timely Lesson on Bubbles, Diversification, and the Perils of FOMO

On a crisp morning stroll through Edinburgh recently, whilst following my son’s rugby team in the UK, I found myself at the Scottish National Gallery of Modern Art, where Eduardo Paolozzi’s 1989 statue of Sir Isaac Newton caught my eye. Cast in bronze with geometric fragments, Newton is depicted as the “Master of the Universe,” his head bowed intently over mathematical instruments. It’s a mesmerising tribute to one of history’s greatest intellects, immortalised in deep contemplation of the cosmos.

But statues don’t tell the full story. What Paolozzi’s work omits is Newton’s humiliating financial debacle during the South Sea Bubble of 1720-a cautionary tale that resonates profoundly in today’s volatile markets. Historical accounts reveal that Newton initially invested a modest sum in South Sea Company stock, cashed out with a respectable profit, then watched enviously as his friends amassed fortunes while prices skyrocketed. Succumbing to the fear of missing out (FOMO), he re-entered the market near its peak with a much larger stake [1]. When the bubble inevitably burst, Newton lost approximately £ 20,000, equivalent to about £6 million today (adjusted for inflation), or roughly $14 million in New Zealand dollars [2]. His wry reflection afterwards? “I can calculate the motions of heavenly bodies, but not the madness of people” [3].

This episode isn’t just an amusing footnote in the life of a scientific giant; it’s a stark reminder that even the sharpest minds are vulnerable to market mania. If Newton, the architect of calculus and gravity, couldn’t outsmart the crowd, what hope do everyday investors have in navigating today’s hype-driven landscapes, like the AI boom?

Unpacking the Bubble Phenomenon

Financial bubbles are seductive traps, identifiable only after they’ve popped. They thrive on compelling narratives that mask underlying risks. In 1720, the South Sea Company’s promise of exclusive trade rights with South America fuelled wild speculation, driving stock prices from around £100 to over £1,000 in months before collapsing [4]. Closer to home, New Zealand’s 1987 sharemarket crash serves as a vivid parallel: fuelled by deregulation and easy credit, the NZSE index surged, only to plummet 60% in weeks, wiping out leveraged fortunes in property and equities [5, 11]. The aftermath was brutal: bankruptcies, shattered families, and a lingering distrust of markets that scarred a generation.

More recently, Auckland’s property market exhibited bubble characteristics, with median house prices tripling between 2011 and 2021 amid low interest rates and high demand [6]. These episodes highlight a pattern: euphoria driven by “this time it’s different” optimism, followed by inevitable reversion to fundamentals.

Enter today’s hottest debate: artificial intelligence. Is AI the next fire, wheel, or microchip-a paradigm shift revolutionising healthcare, agriculture, and beyond? Or is it overhyped, with valuations echoing the dotcom bubble, where slapping “.com” on a business sent stocks soaring regardless of viability [7]? Companies like Nvidia have seen shares rocket over 100% in the past year on AI enthusiasm, but sceptics warn of irrational exuberance. The truth? No one knows for sure. AI could deliver transformative value, or it might follow the path of past tech fads, leaving late entrants holding the bag.

Why Diversification is Your Best Defence

In the face of such uncertainty, diversification emerges not as a conservative cop-out, but as a strategic imperative. When predicting individual winners is near-impossible, the smart play is to spread your bets across the market. Own a broad index fund, and let capitalism’s machinery-competition, innovation, and resource allocation-work its magic over the long haul.

Strolling Edinburgh’s Royal Mile, I paused at the statue of Adam Smith, the Scottish economist whose 1776 masterpiece, The Wealth of Nations, introduced the “invisible hand” [8]. Smith argued that self-interested individuals, through free markets, inadvertently create societal benefits by directing capital to its most productive uses. No top-down planning required-just the aggregate wisdom of millions of decisions fostering efficiency and growth.

This evolutionary aspect of capitalism is key: viable companies flourish, while hype-driven ones wither. Yet spotting them in advance is a fool’s errand. Studies show that even seasoned fund managers underperform broad market indices over time, with survivorship bias and fees eroding returns [9]. For individual investors chasing the next Amazon or dodging the next Enron, the odds are stacked even higher against success.

New Zealanders have ample tools for diversification: local or global index funds covering thousands of companies, often accessible via platforms like KiwiSaver. These vehicles ensure you participate in growth sectors like AI without overexposure. Miss the ground-floor entry on Nvidia? No problem-a diversified portfolio still captures the upside while shielding you from sector-specific crashes.

The Psychology of Smart People Making Dumb Moves

Newton’s misadventure underscores a timeless truth: raw intelligence offers no immunity to behavioural biases. As Daniel Kahneman explains in Thinking, Fast and Slow, our brains are wired for quick, intuitive decisions that often lead us astray in complex environments [10]. Newton fell victim to a classic cycle: initial caution (fear of loss), sidelined envy (FOMO), and impulsive greed fuelled by social proof from his peers.

This dynamic played out vividly in New Zealand’s 1987 crash. Professionals-doctors, lawyers, accountants-piled into “can’t-lose” investments with borrowed money, convinced by the herd that prices would rise forever. When reality hit, the rapid 60% drop erased wealth overnight, triggering a cascade of personal and economic fallout [11].

Human nature hasn’t evolved since Newton’s day. Greed, fear, and herd mentality persist, amplified by social media and 24/7 news cycles. In the AI era, viral success stories can lure even savvy investors into concentrated bets, ignoring the risks.

Building Resilience Through Diversification

While diversification won’t eliminate downturns (markets are volatile by nature), it mitigates ruinous losses. Imagine holding only South Sea stock: total devastation. But a basket of British equities? Painful, but survivable, with recovery potential. The MSCI World Index’s ~8% average annual gross return over 30 years, weathering multiple crashes, exemplifies this resilience [9].

Apply this to AI: if it revolutionises society, diversified holders benefit via broad tech exposure. If it fizzles, your portfolio’s other sectors (healthcare, consumer goods, energy) provide ballast [12]. The key is discipline: resist the siren call of hot tips and maintain a balanced allocation.

Final Reflections: Wisdom from the Past

Gazing at Newton’s statue, the irony hit me: a monument to unparalleled genius, yet its subject was felled by the same primal instincts that plague us all. Bubbles will recur because human psychology is immutable. But we can arm ourselves with humility, acknowledging our limitations in outguessing markets.

Embrace diversification as your anchor, harnessing capitalism’s long-term compounding power. You don’t need Newton-level brilliance to thrive financially-often, recognising your non-genius status is the cleverest strategy.

And don’t go it alone. Newton might have avoided disaster with impartial advice. A trusted financial adviser won’t forecast the next bubble but will enforce discipline: reminding you that past performance doesn’t predict future results, crowds are often wrong, and capital preservation trumps speculative gains. They’ll tailor a diversified plan to your goals, helping you navigate emotional turbulence and emerge stronger.

In an unpredictable world, this approach turns potential pitfalls into opportunities. Review your portfolio today: is it diversified enough to withstand the next mania? If not, seek wise counsel-it could be the difference between exiting happy and exiting broke.

Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 428

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References

1. Odlyzko, A. (2018). Notes and Records: The Royal Society Journal of the History of Science, 73(1), 29-59.

2. UK Office for National Statistics Composite Price Index; Bank of England inflation calculator (1750-2025).

3. Levenson, T. (2009). Newton and the Counterfeiter. Houghton Mifflin Harcourt.

4. Dale, R., et al. (2005). The Economic History Review, 58(2), 233-271.

5. Easton, B. (1997). In Stormy Seas. Otago University Press.

6. Reserve Bank of New Zealand Housing Data Series (2011-2021).

7. Shiller, R. J. (2015). Irrational Exuberance (3rd ed.). Princeton University Press.

8. Smith, A. (1776). Wealth of Nations. W. Strahan and T. Cadell, London.

9. Malkiel, B. G. (2019). A Random Walk Down Wall Street (12th ed.). W. W. Norton & Company.

10. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.

11. Steeman, M. (2017). Stuff.co.nz, 19 October 2017.

12. Bogle, J. C. (2017). The Little Book of Common Sense Investing (10th Anniversary ed.). John Wiley & Sons.

Beyond the Silo: Why Your KiwiSaver Strategy Should Reflect Your Entire Financial Picture

Most New Zealanders check their KiwiSaver balance in isolation – celebrating growth or worrying about market dips without considering the bigger picture. But what if this tunnel vision is actually holding back your retirement wealth?

The key to optimising your KiwiSaver isn't just about picking the right fund; it's about understanding how it fits within your complete financial ecosystem.

The Whole-of-Wealth Approach

Your KiwiSaver is just one piece of your financial puzzle. Let’s put that in context:

Consider Sarah, a 35-year-old professional with:

• $45,000 in KiwiSaver

• A $120,000 mortgage on her $580,000 home

• $25,000 in term deposits

• $15,000 in everyday savings

 If Sarah only looks at her KiwiSaver balanced fund (typically 50% growth assets, 50% defensive assets), she's missing the complete story. If we examine the bigger picture, Sarah's defensive assets extend far beyond her KiwiSaver's bond allocation.

Her cash savings and term deposits already provide significant conservative exposure across her total portfolio. This means her KiwiSaver could theoretically afford to be more growth-focused, as the defensive components are already well-represented elsewhere in her wealth structure.

This becomes even more pronounced when considering homeownership. While your family home isn't a liquid investment, it represents a substantial asset that will likely appreciate over time and will eventually be mortgage-free. You then have an additional layer of wealth stability, which should influence how aggressively you can afford to invest your KiwiSaver.

The 30-Year Retirement Challenge

Here's the sobering reality that every KiwiSaver member needs to confront: if you retire at 65, your savings could need to stretch three decades (or more).

According to Statistics New Zealand's mortality data, a 65-year-old today has a significant chance of living into their 90s¹ - much longer than previous generations.

This extended timeframe fundamentally changes the retirement investment equation. Even at retirement age, money that may not be needed for decades can potentially weather market volatility in pursuit of higher long-term returns. Yet many retirees shift to overly conservative approaches, which may struggle to maintain purchasing power across such extended retirement periods.

Consider the numbers. If inflation averages 2.5% annually, the purchasing power of money halves every 28 years². A conservative investment approach barely keeping pace with inflation could leave retirees significantly worse off by their 80s and 90s.

Asset Allocation Across Your Complete Portfolio

The sophisticated investor doesn't ask "What should my KiwiSaver fund allocation be?" but rather "What should my total asset allocation be, and how can I use different investment vehicles to achieve it most effectively?"

This approach might lead to counterintuitive decisions. Someone with substantial cash savings and term deposits might benefit from a growth-focused KiwiSaver strategy. Conversely, someone heavily invested in shares outside KiwiSaver might choose a more balanced KiwiSaver approach to avoid over-concentration in equities.

The tax efficiency of different investment vehicles plays a crucial role too. KiwiSaver's favourable tax treatment on contributions and fund earnings makes it an ideal vehicle for growth investments, particularly for higher-income earners³. Meanwhile, other investment structures might be more suitable for defensive allocations.

The Danger of Set-and-Forget Thinking

KiwiSaver's success in automatically enrolling New Zealanders into retirement savings has created an unintended consequence – the belief that retirement planning is now "sorted."

This set-and-forget mentality ignores the dynamic nature of both personal circumstances and investment markets. Your optimal KiwiSaver strategy should evolve as your life changes:

• Early in your career, with decades until retirement and potentially limited other assets, an aggressive growth approach often makes sense.

• As you accumulate property, build emergency funds, and approach retirement, the optimal allocation across your complete portfolio will shift.

Regular portfolio reviews are essential - not just of your KiwiSaver, but of how all your financial assets work together. This might reveal opportunities to rebalance between different investment vehicles or adjust your KiwiSaver strategy to better complement your evolving financial situation.

Beyond Silos: The Need for Holistic Financial Guidance

This whole-of-wealth approach reveals a critical flaw in how many New Zealanders currently receive financial advice. Too often, advice is delivered in silos: KiwiSaver advice from one provider, mortgage advice from another, investment advice from a third. You end up with a fragmented approach, which may not all fit together into a favourable picture.

Holistic financial advice considers your complete financial ecosystem. A truly comprehensive adviser doesn't just ask "What KiwiSaver fund should you be in?" but rather "How should all your financial assets work together to achieve your goals most efficiently?"

This integrated approach can reveal sound strategies that siloed advice skates past. When the circumstances are right, some might find benefit in:

• Salary sacrificing additional amounts into KiwiSaver whilst reducing term deposit holdings, effectively shifting defensive assets into a more tax-efficient structure

• Paying down your mortgage faster could be more beneficial than increasing other investments, depending on your complete tax and financial situation.

Professional financial advisers who take this holistic view can help model different scenarios across your entire portfolio. They consider not just your KiwiSaver options – but how changes to your mortgage repayments, investment allocations, ownership structures and even insurance strategies could work together to improve your financial position

The complexity of optimising across multiple asset classes, tax structures, and time horizons is where professional expertise becomes invaluable. A qualified adviser can navigate the interplay between KiwiSaver's tax advantages, property investment considerations, portfolio diversification needs, and your evolving life circumstances.

Moreover, this comprehensive approach requires ongoing attention. Your optimal strategy today won't necessarily be optimal in five years. Regular reviews of your complete financial picture ensure your strategy remains aligned with your goals.

Taking Action

Start by conducting a complete financial stocktake. List all your assets, including:

• KiwiSaver balance

• Property equity

• Other investments

• Cash holdings

 Then consider your current overall asset allocation across everything you own. Does this allocation make sense for someone who needs their money to last potentially 30 years in retirement? Or are you being overly conservative, because you're only looking at each investment in isolation?

The Case for Wise Counsel

The path to a comfortable retirement isn't found in any single investment fund. It's constructed through the thoughtful integration of all your financial resources, with KiwiSaver playing its optimal role within your wealth ecosystem. This level of sophisticated planning requires experienced professionals who understand how to orchestrate asset and cash flow integration across your entire financial life.

The cost of this holistic professional advice is often far outweighed by the potential long-term benefits. Even modest improvements in your overall investment efficiency compound dramatically over 30-40 years, potentially adding tens of thousands of dollars to your retirement wealth.

KiwiSaver is a powerful tool, but it's most effective as part of a complete financial strategy. Your 95-year-old self will thank you for taking a thoughtful, comprehensive approach to retirement planning today.

Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 427

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References

¹ Statistics New Zealand. (2024). New Zealand Life Tables 2020-22. Wellington: Statistics New Zealand.

² Reserve Bank of New Zealand. (2024). Inflation Calculator. Available at: rbnz.govt.nz

³ Inland Revenue. (2024). KiwiSaver Tax Treatment Guidelines. Wellington: Inland Revenue Department.

⁴ Financial Markets Authority. (2024). KiwiSaver Annual Report. Wellington: FMA.

The Paradox of Wealth Without Peace

Time: The One Thing No One Can Buy

God gives everyone 168 hours each week - 24 hours a day for 7 days. This time is a gift to be used wisely.

You can have $3 million in the bank and still feel poor.

I've seen it more times than I can count. Successful professionals sitting across from me, their financial statements telling one story whilst their faces tell another. On paper, everything looks perfect: high income streams, diversified portfolios, prestigious career trajectories, and assets that would make most Kiwis envious.

But beneath the surface? A different reality entirely.

Stress that follows them home every evening. Uncertainty that keeps them awake at 3 AM, staring at the ceiling. A quietly pervasive sense that, despite all their achievements, it's never quite enough.

The goalposts keep moving, the finish line keeps shifting, and the peace of mind they thought money would bring remains frustratingly elusive.

After working with hundreds of high-achievers, I've discovered this phenomenon rarely stems from what's visible on their balance sheets. Instead, it comes down to three invisible relationships that most people never examine. Yet these relationships shape everything: how they spend, save, think, and ultimately, how they feel about their financial lives.

These relationships don't just influence money decisions. They ripple through career choices, health habits, sleep quality, personal relationships, and long-term planning. Research consistently shows that financial well-being is more strongly correlated with psychological factors than absolute wealth levels¹. Understanding these relationships isn't just about financial wellness—it's about life wellness.

Relationship #1: Your Relationship with Money

Most people obsess over the numbers: net worth, income growth, investment returns, KiwiSaver balances. These metrics matter, but they're only part of the equation. The fundamental question few ever ask is, “What do I actually believe about money?”

Is money something you control, or something that controls you? Do you see it as a tool for freedom, or a source of anxiety? A measure of success… or a threat to your values?

Studies in behavioural economics demonstrate that our financial decisions are driven more by psychological factors than rational calculations². If your core beliefs about money were formed during times of scarcity, uncertainty, or financial stress, they may no longer serve the life you're building today. Many successful people still operate from the same financial fears they carried in their twenties and thirties, even after their circumstances have dramatically changed.

Your financial plan must reflect the life you want now, not the fears you carried decades ago. This means regularly examining and updating your money beliefs as you evolve. What felt prudent at 35 might feel restrictive at 55. What seemed risky in your early career might now represent exactly the kind of calculated risk that aligns with your values and goals.

Understanding your money personality provides crucial insight into why certain strategies feel right whilst others create internal conflict, regardless of their theoretical benefits.

Relationship #2: Your Relationship with Time

Time is the most underpriced asset in any portfolio, and it's the one asset people consistently undervalue in their decision-making.

You can recover money, but you cannot recover time.

Market downturns are temporary. Career setbacks can be overcome. Investment losses can be recouped. But the hours, days, and years you spend? They're gone forever.

Despite knowing this on an intellectual level, many high achievers continue to spend time like it’s unlimited. They optimise for financial returns whilst ignoring time returns.

“Money can’t buy happiness” – but time might

Research from Harvard Business School shows that people who prioritise time over money report higher levels of happiness and life satisfaction³. They'll spend hours researching a minor investment decision whilst giving little thought to how they're investing this most precious resource.

If your time isn't aligned with what truly matters to you, no amount of money will create the sense of freedom you're seeking. This is why some people with modest incomes feel genuinely wealthy whilst others with substantial assets feel trapped.

Real wealth isn't just about having money, it's about having choices. And choice is fundamentally powered by time:

• The freedom to say no to opportunities that don't align with your values.

• The ability to spend unhurried time with people you care about.

• The luxury of pursuing interests that fulfil you, regardless of their financial return.

Think on how you spend your hours and ask, “does this reflect what I say matters most to me?” If there's a disconnect, all the financial success in the world won't create the life satisfaction you're seeking.

Relationship #3: Your Relationship with Yourself

This relationship is the most neglected yet the most powerful of the three.

Many successful people can articulate what success looks like in concrete terms. They can talk income level, asset targets, career milestones, even lifestyle markers – but they don’t know what success feels like on a personal level.

If you've never paused to define success for yourself—really define it, beyond external measures—you'll spend your life chasing someone else's version of it. You'll hit financial targets, career goals, and accumulate assets… but they won't create the security you thought they would.

Positive psychology research confirms that intrinsic motivations (personal growth, relationships, contribution) lead to greater well-being than extrinsic motivations (wealth, fame, status)⁴. This is why you can have a portfolio that's growing steadily and still feel fundamentally stuck. Your external wins are not as directly connected to your internal sense of progress and fulfilment as you might think.

Your relationship with yourself determines what is "enough." It shapes what risks feel worth taking and which ones feel reckless, and influences whether you see money as a tool for creating the life you want – or as a scorecard for proving your worth.

The Integration Point

These three relationships don't exist in isolation. Your beliefs about money affect how you value time, while your relationship with yourself shapes both your money beliefs and time choices.

When these relationships are aligned, financial decisions feel natural and sustainable. When they're in conflict, even objectively good strategies can create stress and resistance.

True financial wellness isn't just about having enough money. It's about ensuring your financial life reflects your actual values, supports your real priorities, and creates space for what genuinely matters to you.

Why Professional Guidance Matters

Understanding these three relationships intellectually is one thing. Developing them is quite another.

Most people recognise that something isn't working in their financial life, but they struggle to identify exactly what that is. Making matters more complex, our relationships with money, time, and self are deeply personal and often unconscious. They’re shaped by decades of experiences, family patterns, cultural messages, and past decisions.

This is where working with a fee-based holistic adviser becomes invaluable. Unlike commission-driven advisers who profit from selling products, fee-based advisers are compensated directly by you for their expertise and guidance. This alignment means their recommendations are driven by what's best for your situation, not what generates the highest commission.

A truly holistic approach recognises that your financial life doesn't exist in isolation from the rest of your life. Your money decisions affect your relationships, career choices, health, and overall life satisfaction. Similarly, changes in these other areas ripple back into your financial planning needs.

A skilled holistic adviser serves as both strategist and accountability partner. They help you identify any blind spots, challenge the assumptions limiting your progress, and keep you focused on what truly matters to you – rather than getting distracted by market noise or society's definition of success.

Perhaps most critically, they help you stay aligned with your true mission over time. Life evolves, priorities shift, and what felt right five years ago may no longer serve you today. Regular check-ins with an objective professional ensure your financial strategies continue reflecting your current values and goals, not outdated versions of yourself.

Professional Financial Advice Provides Value Beyond Returns

The investment in professional guidance pays dividends not just in financial returns, but in the peace of mind that comes from knowing your money, time, and life choices are all working in harmony towards what matters most to you.

There is no set-and-forget strategy when it comes to true financial wellness. Every day, week, month, quarter, and year, your plan must evolve and be reshaped to reflect the reality of your changing life. Just as your life is not set-and-forget—constantly growing, adapting, and responding to new circumstances—your financial strategy must be equally dynamic and responsive to serve you effectively.

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Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 424

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References

¹ Kahneman, D., & Deaton, A. (2010). High income improves evaluation of life but not emotional well-being. Proceedings of the National Academy of Sciences, 107(38), 16489-16493.

² Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press.

³ Whillans, A. V., Dunn, E. W., Smeets, P., Bekkers, R., & Norton, M. I. (2017). Buying time promotes happiness. Proceedings of the National Academy of Sciences, 114(32), 8523-8527.

⁴ Kasser, T., & Ryan, R. M. (1996). Further examining the American dream: Differential correlates of intrinsic and extrinsic goals. Personality and Social Psychology Bulletin, 22(3), 280-287.

Why Holding Cash Feels Safe - But Isn't Always Wise

The ‘security’ of cash today often comes at the expense of tomorrow's purchasing power.

New Zealanders tend to hold cash reserves despite changing interest rate conditions. The RBNZ has cut the Official Cash Rate to 3.0% in August 2025 from its peak of 5.5% in early 2024, with term deposits following suit. While declining in line with the OCR, term deposit rates remain attractive; the highest rates on Canstar's database sit at 4.50%.

Yet, NZ’s economy contracted in the second quarter of 2025. Inflation increased to 2.70% in the same period[1] – well within the RBNZ's 1-3% target band but adding pressure to real returns.

The Money Illusion Trap

Many investors fall victim to what economists call "the money illusion": thinking about money in nominal rather than real terms[2].

A $100,000 term deposit earning 4.5% generates $4,500 annually, which feels like growth. But for someone paying 33% tax, the after-tax return is just $3,015 (3.015%). With inflation at 2.7%, this creates a real return of just 0.315%. For those in the top tax bracket (39%), this return becomes 2.745% - providing a microscopic real return of $45. That’s barely enough to buy a decent bottle of wine to drown your wealth preservation strategy sorrows.

Major bank economists forecast the OCR will fall to 2.5% by the end of 2025 or early 2026[3]. If term deposits drop to around 3%, a 33% taxpayer will earn an even measlier 2.01%.

Hidden Costs of Cash Comfort

Opportunity Cost: While current term deposits offer reasonable returns, historical equity market returns in New Zealand averaged 7-10% annually over longer periods. That 2-5% difference compounds substantially over decades.[4]

Rate Dependency Risk: With the two-year swap rate expected to drop to 2.8% as the OCR reaches 2.5%, retail deposit rates will follow. Unlike growth assets that can benefit from economic recovery, cash offers no upside participation.

Inflation Protection: Cash provides no hedge against rising costs. With administered prices driving near-term inflation pressures, purchasing power erosion remains a persistent threat.

The Economic Reality Check

New Zealand's economic recovery stalled in the second quarter. Spending is constrained by global economic policy uncertainty, falling employment, higher goods prices, and declining house prices. RBNZ notes there is scope to lower the OCR further if medium-term inflation pressures continue to ease as expected[5].

This makes holding large cash positions riskier; cash-savers face declining returns and miss potential recovery gains in other asset classes.[6]

Cash has its place – as part of a strategic, sophisticated portfolio, where professional advisers can implement a bond laddering strategy (providing income stability with superior yields to deposits), liquidity management to provide regular cash flow and reduce the need for large cash reserves and can recommend PIE funds and other tax-efficient structures that minimise the tax drag.

The Value of Professional Advice

History has shown many investors start panic selling during downturns, chasing performance at market peaks, or hoarding cash.

When cash returns are low, investors venture into adventurous territory: junk bonds, private credit, mezzanine debt arrangements, and other high-yield instruments that carry higher risks.

Working with a fee-only, fiduciary adviser is invaluable. Look for advisers who:

• Conduct thorough discovery of your financial situation

• Explain their investment philosophy and process clearly

• Provide transparent fee disclosure with no hidden commissions

• Demonstrate relevant credentials (CFP, AIF, CEFEX)

• Show measurable progress tracking methods

 The Bottom Line

With NZ’s economic headwinds, sitting in cash isn't the safe option - it's the wealth erosion option.

"She'll be right" doesn't cut the mustard when your money's losing value faster than a leaky boat. After tax and inflation, that "safe" term deposit is barely keeping you afloat. Your future wealth depends on making this distinction now, not when it's convenient.

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Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 423

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References

1. Trading Economics. (2025). New Zealand Inflation Rate - Q2 2025. Available at: https://tradingeconomics.com/new-zealand/inflation-cpi

2. Shafir, E., Diamond, P., & Tversky, A. (1997). Money Illusion. Quarterly Journal of Economics, 112(2), 341-374.

3. ANZ Bank New Zealand. (2025). Weekly Data Wrap: Economic Forecasts and OCR Projections. Available at: https://www.anz.co.nz/about-us/economic-markets-research/data-wrap/

4. NZX Limited. (2024). Historical Returns Analysis: New Zealand Equity Market Performance 1987-2024. Wellington: NZX.

5. Reserve Bank of New Zealand. (2025). Monetary Policy Statement August 2025. Wellington: RBNZ. Available at: https://www.rbnz.govt.nz/hub/publications/monetary-policy-statement/2025/08/monetary-policy-statement-august-2025

6. DALBAR Inc. (2024). Quantitative Analysis of Investor Behavior: New Zealand Market Study. Boston: DALBAR Research.

Our Broken Energy Market: When Bigger isn’t Better

There are three things on people's minds currently - rates invoices, insurance premiums, and power prices. They’re essential services where consumers have little choice, and providers face little competitive pressure. (1)

In the game of New Zealand’s energy market, the house always wins – furthermore, the house is government-owned, and participation isn't optional. Our state-controlled gentailers (the companies generating electricity AND selling it to consumers) have created an oligopoly, undermining business certainty and leaving regions vulnerable to catastrophic power failures.

The Centralisation Trap

When Cyclone Gabrielle devastated Hawke's Bay in February 2023, communities were plunged into darkness for weeks. The centralised grid proved helpless against nature's fury while gentailers counted profits from undamaged regions.

This isn't isolated failure - it's the predictable consequence of centralisation designed for corporate convenience rather than resilience.

New Zealand's gentailers - Genesis Energy, Mercury Energy, Meridian Energy, and Contact Energy - control approximately 85% of generation and retail markets (2). The government owns 51% stakes in three companies (3), creating a major conflict of interest where the referee owns most teams in the league.

It’s a state-protected illusion of choice. As power bills rise $10 monthly from April 2025 due to regulated increases (4), customers can supposedly switch providers. But when all major providers coordinate similar increases, what “choice” do we have?

The Hidden Tax

These companies reported record profits in 2024:

• Contact Energy $235 million (up 85%)

• Mercury NZ $290 million (up 159%)

• Meridian Energy $429 million (up 300%)

• Genesis Energy $131.1 million (up 29%)

Combined, they posted over $1.08 billion (5) whilst manufacturers close plants due to unaffordability.

NZ was built on low-cost energy to attract global businesses. Now, with PM Christopher Luxon acknowledging our power prices are "among the highest in the western world" (6), manufacturers are departing. Energy costs rose a widely cited 600% since 2021 (7), the cause sited for major closures.

The gentailer oligopoly represents an indirect tax disguised as market returns. When state-owned enterprises deliver billions to government coffers (8), politicians avoid raising tax rates whilst extracting revenue from every household through inflated electricity prices.

The Single ICP Stranglehold

Here's the regulatory elephant in the room: the "one ICP (Installation Control Point) or provider" rule that locks consumers into single-provider dependency. This artificially prevents households and businesses buying electricity from multiple sources, eliminating true competition at the consumer level.

Kāinga Ora received an exemption from this rule in 2023-24 (9), proving competitive choice is possible when bureaucratic barriers are removed. If state housing can access competitive electricity markets, why can't everyone?

The Distributed Solution

The Electricity Authority recently announced new rules requiring gentailers to offer "non-discrimination" in hedge contracts - fixing the symptom whilst ignoring the disease. Critics warn these measures could backfire, pushing up electricity prices as gentailers raise internal costs rather than lowering external ones (10).

Regulatory tinkering sidesteps the fundamental problem: vertical integration allows gentailers to manipulate both sides of the market.

Real reform requires abandoning the failed "bigger is better" approach. With the stroke of the legislative pen, the current "one ICP or provider" rule could be swept away, allowing consumers to decouple from single-provider dependency.

True energy democracy means communities generating power through local renewable resources and selling excess back to competitive retailers who don't control generation.

Thinking ahead (and learning from the past)

The Commerce Commission's approval for Contact Energy's acquisition of Manawa Energy (formerly Trustpower) represents another step towards market concentration. This feels eerily reminiscent of Progressive Enterprises' acquisition of Woolworths (NZ) Ltd in 2002 - where promised efficiencies never materialised for consumers (11). Instead, we got a duopoly making $430 million per year in excess profits - $1 million per day at consumers' expense (12). This grocery duopoly now ranks among the world's most expensive markets, with prices 3% above the OECD average (13).

Despite the Government's latest announcements about "levelling the playing field" (14), industry critics worry these measures won't crack down hard enough on the big four. The proposed changes preserve the fundamental structure that creates the problem.

New Zealand faces a choice: continue protecting state-owned energy giants that extract maximum profits from captive consumers… or embrace distributed energy systems with clear separation between generation and retail.

When communities control their energy future, the gentailers lose their power over New Zealand's economy. It's time to choose freedom over monopoly, resilience over vulnerability, and competition over state-protected oligopolies.

References

1. RNZ. “The essential item that's 900% more expensive than in 2000.” 27 August 2025. https://www.rnz.co.nz/news/business/571151/the-essential-item-that-s-900-percent-more-expensive-than-in-2000

2. Consumer NZ. "Profits surge for New Zealand's gentailers." 31 August 2023. https://www.consumer.org.nz/articles/profits-surge-for-new-zealand-s-gentailers ; North & South Magazine. "Power Play." September 2024.

3. Wikipedia. “New Zealand Electricity Market.” Accessed 27 August 2025.
   https://en.wikipedia.org/wiki/New_Zealand_electricity_market

4. Commerce Commission. "Electricity Lines and Transmission Charges: What are they, why are they changing and what does this mean for your electricity bill?" 2025. https://comcom.govt.nz/regulated-industries/electricity-lines/electricity-lines-and-transmission-charges-what-are-they,-why-are-they-changing-and-what-does-this-mean-for-your-electricity-bill

5. Electric Kiwi Times. "Big Four Gentailers Profiting at the Expense of Kiwi Households." 31 July 2024.

6. Energy Connects. "NZ Takes Urgent Action as Energy Price Rises Hurt Businesses." 26 August 2024. https://www.energyconnects.com/news/utilities/2024/august/nz-takes-urgent-action-as-energy-price-rises-hurt-businesses/

7. Industry Edge. “How is NZ’s Energy Crisis Impacting the Pulp, Paper and Packaging Industry?” 1 September 2024. https://industryedge.com.au/how-is-nzs-energy-crisis-impacting-the-pulp-paper-and-packaging-industry/

8. New Zealand Herald. "Mercury sees average 9.7% power price rise from April." 25 February 2025.

9. Electricity Authority. "Exemptions granted for innovation trial." 1 April 2024. https://www.ea.govt.nz/news/general-news/exemptions-granted-for-innovation-trial/

10. Stuff. "Will new rule big four electricity companies really bring down power bills?" https://www.stuff.co.nz/politics/360795971/will-new-rule-big-four-electricity-companies-really-bring-down-power-bills

11. Commerce Commission. "Progressive applies for clearance to acquire Woolworths." 16 May 2001. https://comcom.govt.nz/news-and-media/media-releases/archive/progressive-applies-for-clearance-to-acquire-woolworths ; Commerce Commission. "Commission releases Progressive/Woolworths decision." 26 July 2001. Commerce Commission. "Market study into the grocery sector: final report." 8 March 2022. https://comcom.govt.nz/news-and-media/news-and-events/2022/grocery-market-study-recommends-changes-to-improve-competition-and-benefit-consumers ; Consumer NZ. "Petition: stop misleading supermarket pricing." Accessed 12 August 2025. https://campaigns.consumer.org.nz/supermarkets

12. Commerce Commission. "Market study into the grocery sector: final report." 8 March 2022. https://comcom.govt.nz/news-and-media/news-and-events/2022/grocery-market-study-recommends-changes-to-improve-competition-and-benefit-consumers ; Consumer NZ. "Petition: stop misleading supermarket pricing." Accessed 12 August 2025. https://campaigns.consumer.org.nz/supermarkets

13. RNZ. "NZ grocery prices higher than OECD average, Commerce Commission says." 4 August 2025. https://www.rnz.co.nz/news/business/569172/nz-grocery-prices-higher-than-oecd-average-commerce-commission-says ; NZ Herald. "Grocery Action Group hits out at supermarkets as Kiwis keep paying high prices for groceries." 7 August 2025.

14. Electricity Authority. "Energy Competition Task Force looks to level the playing field between the gentailers and independent generators and retailers." August 2025. https://www.ea.govt.nz/news/press-release/energy-competition-task-force-looks-to-level-the-playing-field-between-the-gentailers-and-independent-generators-and-retailers/

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Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 422

Value vs Values: The True Cost of Short-Term Thinking

The weekly budget trap cuts across all wealth demographics. It makes you think, “I can’t afford those $200 boots that will last ten years. I’ll just buy the $40 ones that last eight months, because they cost less now.”

But this isn’t financial logic; it’s a fallacy. You spend more and get less value. The mathematics are brutal: those $40 boots become $600 over a decade, whilst the quality pair would have saved $400.

It’s easy to just blame pay cheques or tax brackets, but this is typically more about human psychology and cash flow management than poverty. Even high earners often live month to month as lifestyle creep sets in, optimising for immediate affordability rather than lifetime value (i).

Are you buying what you need, or filling the void?

Somewhere along the way, we transformed shopping from necessity into recreation. Buying essentials became buying feelings—the momentary rush of acquisition, the brief satisfaction of choice, the fleeting sense of control. We end up with wardrobes full of clothes we don't wear, garages packed with gadgets we don't use, and credit card bills that remind us monthly of our attempts to purchase happiness.

The cruel irony is that this consumption-driven approach to fulfilment often leaves us feeling more empty, not less. Each purchase promises to be the one that finally satisfies, yet the satisfaction fades faster than the credit card bill arrives (ii).

The Temu temptation.

Consider the Temu phenomenon: millions of consumers buying directly from manufacturers they'll never meet, purchasing products with no meaningful recourse if things go wrong, no customer service to speak of, and no ongoing relationship beyond the transaction. You buy with a click, guilt-free, because you never have to look anyone in the eye.

This represents the ultimate evolution of consumer culture—a generation that has learnt to decouple purchasing decisions from moral considerations entirely. The vendor is invisible, the supply chain is opaque, and the true costs are externalised to people and places you'll never encounter.

What does thinking short term really cost us?

When we optimise for immediate affordability over long-term value, we inadvertently support systems that externalise their true costs.

• Environmental degradation occurs when cheap goods mean cutting corners on sustainability.

• Labour exploitation thrives when low prices depend on underpaid workers in poor conditions.

• Community erosion accelerates when bargain-hunting drives business to the lowest bidder, often far from home.

This is where frameworks like B Corp certification become valuable—not as the solution to everything, but as a useful validation tool. When you're trying to align your spending (and your financial activity in general) with your values, B Corp status provides third-party verification that a company actually operates according to stakeholder-focused principles (iii).

Critics might dismiss this shift towards values-driven business as merely the world "going woke," but this misses the fundamental point. Perhaps it's time to recognise that whilst things haven't exactly gone to the dogs, this is simply the new normal.

Better business practices, stakeholder consideration, and community responsibility are essential adaptations to a world where consumers increasingly demand authenticity and accountability. Furthermore, they’re invoking responsibility for the long-term consequences of today’s decisions; in life and in finance, some careful forward thinking is always a good idea.

The case for prioritising value

The fundamental question isn't whether to buy cheap or expensive goods—it's whether our economic system should encourage decisions that prioritise immediate savings over long-term value (as it currently seems to). When short-term thinking is economically rationalised across all income levels, the issue isn't individual choices – it’s the systems that make those choices feel necessary.

This is where holistic financial planning becomes essential. Understanding the true lifetime cost of our decisions—whether buying boots or choosing business partners—helps us align our spending with our values whilst building genuine long-term wealth. It's not just about budgeting for today; it's about creating a financial strategy that reflects who we want to be and the world we want to live in (iv). 

The goal isn't to shame anyone for buying what they can afford today. It's to build a world where what people can afford today also serves their interests tomorrow—and doesn't come at someone else's expense.

References

(i) Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
(ii) Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
(iii) B Corp Movement. (2024). About B Corps. Retrieved from https://www.bcorporation.net/
(iv) Jackson, T. (2017). Prosperity without Growth: Foundations for the Economy of Tomorrow. Routledge.

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Nick Stewart
(Ngāi Tahu, Ngāti Huirapa, Ngāti Māmoe, Ngāti Waitaha)

Financial Adviser and CEO at Stewart Group

• Stewart Group is a Hawke's Bay and Wellington based CEFEX & BCorp certified financial planning and advisory firm providing personal fiduciary services, Wealth Management, Risk Insurance & KiwiSaver scheme solutions.

• The information provided, or any opinions expressed in this article, are of a general nature only and should not be construed or relied on as a recommendation to invest in a financial product or class of financial products. You should seek financial advice specific to your circumstances from a Financial Adviser before making any financial decisions. A disclosure statement can be obtained free of charge by calling 0800 878 961 or visit our website, www.stewartgroup.co.nz

• Article no. 421